Securing Strategic Appointments^SM

Effective Contact Strategy for Generating Quality,
High Value Appointments

Prospecting sends shivers down the spines of many sales professionals. Often, lack of calling confidence produces poor business development efforts. Securing Strategic Appointments keeps the chill away by providing a solid foundation for salespeople to build stronger technique for targeting contacts to secure high value meetings. If you struggle with poor call-to-appointment ratios, or have difficulty securing appropriate business opportunity calls, Securing Strategic Appointments will help you develop compelling reasons for prospects to agree to meetings - a must for sales professionals responsible for advancing opportunities.

The strategy learned in Securing Strategic Appointments can also be used throughout the sales process when other key decision makers need to be involved in order to move a sale forward. Ensure the messaging used to propose necessary appointments with additional influential players resonates in order to secure the meeting.

This half-day session provides sales professionals the skills and tools necessary to increase prospecting efficiency by capturing your audience’s attention and positioning your appointment as a high priority. Gain the framework to choose the right audience and uncover their needs to make a connection through relevant messaging. Get the knowledge you need to hit sales quotas and obtain business development goals by improving contact rates and improving the ratio of quality appointments through the structured approach of Securing Strategic Appointments.

If you or your sales team is trying to address the following issues, Securing Strategic Appointments may be the right solution:

• Improve prospecting and new business development efforts
• Deeper level of confidence and/or comfort cold calling
• Difficulty getting appointments with key buying influences
• Struggling to resonate with prospects by tying back to position-specific challenges
• Time spent in ineffective meetings

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