Channel Partner ManagementSM
Aligning Optimizing Results from Indirect Distribution
Channel Partner Management facilitates strategy alignment for organizations that go to market through an indirect channel. Organizations implement a process to define goals, minimize vulnerabilities, and establish commitments. This program offers a method for prioritizing channel partners based on the potential of the partnership and for aligning objectives for enhanced performance.
Channel Partner Management focuses on satisfying mutual business objectives, beginning with an understanding of each party's key area of focus and unique strengths. The program helps companies validate and commit to the programs that accomplish desired objectives and optimize both parties' investment in the partnership.
Program Overview
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