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Books and Audio

The New Strategic Selling® - English (Paperback)

Strategic Selling® helps you identify and convert sales opportunities into closed business. You'll assess what you know about your clients, discover what you don't know, and learn who and what you need to know to develop a winning solution.

The New Conceptual Selling® - English (Paperback)

The New Conceptual Selling® provides step-by-step tactics for achieving effective communication during one-on-one sales calls and managing all customer interactions.

The New Successful Large Account Management Book - English (Paperback)

The New Successful Large Account Management: Maintaining and Growing Your Most Important Assets -- Your Customers

Selling Machine - Paperback

Selling Machine in paperback.

The Seven Keys to Managing Strategic Accounts

Written by Sallie Sherman, Joseph Sperry and Sam Reese, the book focuses on how to get better business results by implementing and/or refining a strategic account management program.

The Customer Management Solution Library

Learn everything there is to know about managing your customers with this 4-book package. Buy them all together in this package and save 15%!

The Relationship Management Package

Learn everything there is to know about building and managing relationships with your largest accounts in this two-book package.

The Opportunity Identification/Management Package

This two-book package focuses on the fundamentals of our best selling programs.

The 5 Paths to Persuasion - Softback

In business, even the best presentations face overwhelming resistance and rejection. Good ideas do not always sell themselves.
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