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Miller Heiman Executive to Present Sales Strategies at Chicago Event

RENO, NV -    -   Miller Heiman's executive vice president of business development, Bill Golder, will highlight the actions impacting sales growth at the Chicago Business Travel Association (Chicago BTA) Allied Member Square Table on March 18. Golder will discuss the results from the 2009 Miller Heiman Sales Best Practices Study and what they revealed about what World-Class sales organizations are doing differently to succeed in complex, business-to-business selling environments.

Golder will provide insights on key areas that are of top concern for sales leaders today in a discussion titled: Sales Strategies for Succeeding in a Down Economy. The audience will include members of the Chicago BTA who are leaders at companies that buy or provide business travel and meeting services.

Topics to be included in this keynote session are:

  • Managing sales force productivity
  • Responding to pricing pressures
  • Getting closer to key customers
  • Selling at the executive level
  • Improving forecast accuracy
Organizations identified as World Class were able to achieve a higher level of growth compared to their peers in all five key metrics examined in the study:
  • Average Account Billing
  • Sales force quota attainment
  • Number of qualified opportunities/leads
  • Customer retention
  • Forecast accuracy
Miller Heiman executives are available to discuss the results of the 2009 Miller Heiman Sales Best Practices Study for the purposes of editorial, sales conferences, association events, and executive team meetings.

About Miller Heiman: The Sales Performance Company

Miller Heiman is the proven leader and innovator in sales execution with more than 30 years of helping businesses grow profitable sales by increasing their close rates, lowering the cost of sales and reducing the length of the sales cycle. The company’s common framework of easily repeatable methodologies, combined with a tradition of research and thought leadership, helps firms of all sizes win complex sales. Miller Heiman is a worldwide leader in sales performance with programs in 20 languages and corporate offices in the United States, the United Kingdom and Australia. For more information, visit www.millerheiman.com.

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