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Miller Heiman Offers Insights for CRM Success

RENO, NV -  January 22, 2007  -   With customer relationship management (CRM) systems, companies expect to improve productivity of the sales organization by leveraging better information. Many organizations, however, have encountered problems of adoption because salespeople didn't see the benefits. Now, with technology connecting CRM to the sales process, the integration actually helps sales teams do their jobs better and faster.

Miller Heiman's  recently published white paper entitled: Technology Adds ROI to CRM provides insights for organizations to ensure successful rollout and more importantly, long-term adoption of their CRM. In an interview with Chris Hens, COO of White Springs, Hens says that sales leadership support of new applications integrated with their CRM plays a significant role to ensure that CRM becomes more than just a home for data. Hens adds that for CRM to be truly effective and live up to that dream of ultimate functionality, adoption has to be driven by management.

The bottomline is that the benefits of CRM come not only from the product you purchase, but also from integration and the implementation plan you follow. To read this white paper, click here.

About Miller Heiman: The Sales Performance Company

Miller Heiman is the proven leader and innovator in sales execution with more than 30 years of helping businesses grow profitable sales by increasing their close rates, lowering the cost of sales and reducing the length of the sales cycle. The company’s common framework of easily repeatable methodologies, combined with a tradition of research and thought leadership, helps firms of all sizes win complex sales. Miller Heiman is a worldwide leader in sales performance with programs in 20 languages and corporate offices in the United States, the United Kingdom and Australia. For more information, visit www.millerheiman.com.