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Miller Heiman Offers Insights for CRM Success

RENO, NV -  January 22, 2007  -   With customer relationship management (CRM) systems, companies expect to improve productivity of the sales organization by leveraging better information. Many organizations, however, have encountered problems of adoption because salespeople didn't see the benefits. Now, with technology connecting CRM to the sales process, the integration actually helps sales teams do their jobs better and faster.

Miller Heiman's  recently published white paper entitled: Technology Adds ROI to CRM provides insights for organizations to ensure successful rollout and more importantly, long-term adoption of their CRM. In an interview with Chris Hens, COO of White Springs, Hens says that sales leadership support of new applications integrated with their CRM plays a significant role to ensure that CRM becomes more than just a home for data. Hens adds that for CRM to be truly effective and live up to that dream of ultimate functionality, adoption has to be driven by management.

The bottomline is that the benefits of CRM come not only from the product you purchase, but also from integration and the implementation plan you follow. To read this white paper, click here.

About Miller Heiman: The Sales Performance Company

Miller Heiman is a global leader in sales performance solutions with more than 30 years of documented results. The company works with leading organizations to improve sales effectiveness through issue-based consulting and training. Headquartered in Reno, Nev., Miller Heiman has additional corporate offices in the United Kingdom and Australia and representation in more than 30 countries. For more information, contact 877.506.2973 or visit www.millerheiman.com.