Press Release

Press Contacts

Miller Heiman Announces Collaborative Marketing Partnership With Hoover’s

RENO, NV -  April 24, 2006  -   Miller Heiman, The Sales Performance Company, helping clients build winning sales teams, today announced a collaborative marketing partnership with Hoovers, Inc., a company providing current information about industries, companies, and key decision makers.  The partnership brings the benefits of both organizations to a broader audience.

The partnership was born out of the logical fit between Hoover’s current data about existing businesses and Miller Heiman’s strategic approach to sales, which helps companies optimize sales strategies, grow strategic accounts, shorten sales cycles and improve forecasting.  Through the partnership, the companies aim to help audiences explore how to reach their sales goals by applying Hoover’s insightful information about businesses within the context of the Miller Heiman sales system.  Miller Heiman’s sales system is customer-centric, where in-depth knowledge of a customer’s business and organization is key.  Hoover’s is an important source for this data.

Hoover’s and Miller Heiman will collaborate in specific activities over the next several months. A series of webcasts and networking events will explore the best practices of winning sales organizations, sourced from the 2006 sales performance research study by Miller Heiman. In addition, Miller Heiman will host a Sales Resource Center located on hoovers.com, which will feature sales specific research, white papers, articles, sales tips, expert advice about sales issues, events and webinars.   These resources will help sales executives improve results, retain top talent and drive business growth.

 “We are very excited about our partnership with Hoovers,” said Dario Priolo, Miller Heiman’s Executive Vice President of Corporate Development. “The rigor of our sales system combined with the depth and quality of Hoovers’ data enable us to provide our clients with unmatched capability to drive sales performance.”

About Hoover’s, Inc.

Hoover’s, a D&B company, gives its customers a competitive edge with insightful information about industries, companies, and key decision makers. This information, along with tools to search, sort, download and integrate the content, is available through Hoover’s, the company’s premier online service. The company is headquartered in Austin, Texas.

About Miller Heiman: The Sales Performance Company

Miller Heiman is a global leader in sales performance solutions with more than 30 years of documented results. The company works with leading organizations to improve sales effectiveness through issue-based consulting and training. Headquartered in Reno, Nev., Miller Heiman has additional corporate offices in the United Kingdom and Australia and representation in more than 30 countries. For more information, contact 877.506.2973 or visit www.millerheiman.com.