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Conceptual Selling®

To maintain a highly-competitive sales force, every interaction with customers must be conducted to either move an opportunity forward or improve the relationship. Conceptual Selling® Customer-Focused Interactions program provides a simple, repeatable structure that should be considered essential for anyone who interacts with customers.

“I realized that I was selling upside down by selling our suite of products before understanding the client's needs. I have now changed my approach to a consultative one; first understanding the needs and then delivering the solution!"

Salesperson, Transportation Industry 

Every interaction with a customer is too important to leave to chance. Conceptual Selling® Customer-Focused Interactions helps salespeople better prepare for their time with customers. Using the popular Green Sheet tool (now called Meeting Plan), organizations gain a framework to view the sale from the customer's perspective, build credibility, and create collaborative Win-Win solutions.

Conceptual Selling Overview
Program Overview

Reinforcement and Support

Learn how Conceptual Selling® Coaching and Strategic Selling® Funnel Management offer organizations an on-going method to support consistent process implementation of Conceptual Selling®.

Delivery Options 

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Sales Training

Miller Heiman sales training programs leverage a holistic, customer-centric approach that helps you target complex sales opportunities and create a path to providing successful sales solutions.


Sales Workshop Calendar

Upcoming Events and Sales Training Workshops for all Sales Professionals.


Conceptual Selling Coaching®

This program provides everyone in the organization who interacts with customers a structure on how to have productive conversations that either move an opportunity forward or improve the relationship.


Contact Miller Heiman

Miller Heiman's experienced sales experts are available to walk you through the right sales program or tools for your needs. If you are interested in learning more about Miller Heiman sales solutions, please contact us.