Knowledge Center

Case Study Video: PR Newswire Sees Sales Force Transformation with Miller Heiman

Methodology raises confidence of the sales force, transforms organization

Having a common sales language and strategy increases the confidence of the sales force’s interaction with customers and prospects at this global information company. It saw a transformation using Strategic Selling® and Conceptual Selling® that improved the effectiveness of its global sales force, not only with junior salespeople, but with the senior sales force as well.